CRM in Healthcare Organizations – Reasons to choose Dynamics 365 CRM

CRM in Healthcare

CRM can transform your entire healthcare operations and help you satisfy your patients’ needs by offering superior services.

Fueling better business and patient outcomes with the Dynamics 365 CRM

Patient-centricity and value based care models are changing the complexion of the healthcare industry. As payment models become more consumer driven and competitors outside the healthcare space such as Apple and Amazon entering the industry, the patient-first movement has gained momentum.

It is essential for healthcare organizations to reinvent themselves and offer more accessible, patient-friendly care.

And CRMs have emerged as a force to reckon with in the healthcare space.

The growing importance of CRMs…

Customer Relationship Management (CRM) is a robust solution that can transform your entire healthcare operations and help you satisfy your patients’ needs by offering superior services. With many healthcare organizations opting for a CRM solution, it is estimated that the global healthcare CRM market would reach USD 17.4 billion by 2023. Despite having a wide number of CRM choices available in the market, Microsoft Dynamics 365 CRM stands out as the best.

Let us explore what makes Microsoft Dynamics 365 CRM the ideal solution for the healthcare industry.

Firstly, why does a healthcare organization need Dynamics 365 CRM?

The primary objective of a healthcare organization is to deliver expert care and more patient-centric services. Microsoft Dynamics 365 CRM promises to offer these with its key features.

Key features of Dynamics 365 CRM that makes it an ideal choice for healthcare organizations:

  • Microsoft Dynamics 365 CRM can be well suited for any healthcare environment regardless of business size.
  • Dynamics 365 can be customized and configured to any level.
  • It can be easily integrated with multiple systems and platforms.
  • It is highly flexible when it comes to data management capability.
  • It comes with a visually interactive dashboard and reports.
  • Dynamics 365 is available for any device (PC/Mobile/Tablet devices)

Challenges faced by Healthcare Industry

Healthcare industry challenges that can be easily solved with Microsoft Dynamics 365 CRM

  1. Operational Efficiency

    Centralized system: Microsoft Dynamics 365 enables healthcare providers to be more productive by storing data in an easily accessible, single, and centralized system. Microsoft Dynamics 365 is not just a CRM system but is packed with ERP capabilities as well. Hence, it can allow healthcare organizations to have a clear view and find the required information quickly without switching between different systems.

    Secure and better record keeping: More than any other industry, maintaining records is extremely important in a healthcare organization. The volume of records such as medical, financial, or personal information in a healthcare organization is huge. With CRM in healthcare, these records could be managed, as it offers enhanced data security.

    Streamlined processes: The performance of routine business processes can be analyzed. The availability of workflows and dialogs to support and automate business processes helps accelerate workflows.

  2. Quality care and Patient Satisfaction

    Track patient interactions:  Dynamics 365 provides a 360-degree view of all patient interactions. Any professional from any department can view the patients’ medical history, care plans, tests, diagnosis, medications and provide quality care.

    Better co-ordination: Microsoft Dynamics 365 can be easily integrated with multiple systems. Hence, when integrated with Skype, healthcare organizations can easily communicate with each other for better coordination.

    Personalized patient care: Customers want to feel that they are getting personalized care. Dynamics 365 can help you build a relationship with your patients. With Dynamics 365, you know each of the patients better and send them personalized messages, appointment reminders, and post-discharge communication.

Implement Dynamics 365 CRM for your healthcare organization

Microsoft Dynamics 365 CRM is a rich, complex technology that works only if you have the right people guided by the right strategy. 

With extensive experience in implementing Dynamics solutions for various clients in the United States, our track record of helping businesses achieve excellence has grown multi-fold. We can provide you a customized implementation of Microsoft Dynamics 365. If you are looking at leveraging the power of Microsoft Dynamics 365 CRM for your healthcare organization, talk to our expert consultants!..

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