Dynamics 365 vs. Oracle: Which CRM best fits your business needs?

Dynamics 365 vs Oracle

Unlock the Potential of CRM: Dynamics 365 vs. Oracle

Are you ready to take your small business to the next level and grow into a midsize business? If so, you’ve likely realized that relying on outdated, manual systems just is no longer going to meet your needs. Your customers expect exceptional service, and you do not want to let them down. That’s where a CRM solution makes a difference. But with so many options out there, it’s easy to feel lost in the research and comparison phase. I totally get it; running a business is a challenge! To help make your decision easier, we have outlined the features of two of the best leading CRM solutions: Dynamics 365 and Oracle, so you can choose the perfect one for your business needs.

The overview of Dynamics 365 and Oracle CRM

Dynamics 365

This cloud-based tool comprises a suite of applications that can enhance your lead tracking, field service automation, sales, marketing, and mobile device utilization. Plus, it seamlessly integrates with various Windows applications such as Outlook, SharePoint, and OneNote, saving you time and money.

One of the best things about Dynamics 365 is Office 365’s mobile app, which has been greatly improved to provide users with a personalized workspace and a list of upcoming tasks. The user-friendly dashboard also offers a modern display, and users can integrate their devices with the app for added convenience. Additionally, with its connected Field Service features, organizations can shift to a more proactive and predictive service model using monitoring, predictive maintenance, machine learning, and IoT.

Whether you need the complete suite or just a few of its features, Dynamics 365 is a versatile CRM solution that can meet your business needs.


Oracle is a recognized leader in the CRM market, offering businesses of all sizes a user-friendly platform to manage customer relationships, enhance sales productivity, and optimize the sales process. The Oracle CRM tool is designed to allow businesses to oversee and regulate their customer relationships, from lead qualification and categorization to opportunity tracking and management.

What sets Oracle apart is its impressive range of integrated marketing campaign management tools, lead nurturing features, and ROI measurement tools, all aimed at empowering businesses to drive sales growth. Notably, Oracle eliminates the need for complex installation procedures or the purchase of additional software. The platform identifies changes in the user’s environment. It uses a comprehensive set of APIs to retrieve business logic and service-related data, ensuring seamless synchronization for easy access and modification.

Oracle understands the importance of data security and provides a single sign-in feature that highly benefits businesses. You can be assured that your data is safeguarded; the platform is committed to maintaining the integrity of your data’s security. With Oracle, managing customer relationships has never been simpler or more worry-free.

CRM Pricing: Is it within your budget?

Dynamics 365’s pricing plan depends on your required features and services. Prices vary from basic to comprehensive plans with AI-driven customer insights. To find the best plan for your budget and needs, assess your business requirements and compare them with available options. Dynamics 365 has flexible pricing plans for businesses of all sizes and budgets.

Know more: https://dynamics.microsoft.com/en-us/pricing/

Similar to Dynamics 365, the pricing of Oracle CRM depends on your business needs. For more information, check out Oracle’s site: https://www.oracle.com/corporate/pricing/

Related: Microsoft Dynamics 365 vs. Salesforce – Which one is best for you?

CRM showdown: Microsoft Dynamics 365 vs. Oracle CRM

Both Microsoft Dynamics 365’s suite of CRM applications (formerly known as Dynamics CRM) and Oracle’s Cloud modules provide the fundamental features you would anticipate from a top-notch CRM solution. You would be equipped with essential functions to manage customer data, build relationships, track sales, provide top-notch customer service, and engage with customers through social media platforms.

But why commit to the entire CRM pie when you can pick and choose only the slices that suit your business needs? Both vendors offer a modular system of apps, giving users the freedom to select only the functionality they require for their unique business requirements.

Of course, with great flexibility comes some confusion. It can be challenging to navigate through the multitude of app options and determine which ones do what. So, let’s take a closer look at the individual modules offered by Microsoft Dynamics 365 and Oracle’s CX Cloud modules and their impressive functionality.

Dynamics 365 CRM

Dynamics 365 services are divided into apps, which can be used either as standalone or as part of a more extensive suite. In addition, the shared data model across Dynamics 365, Office, and Outlook allows easy data sharing and synchronization across products.

Dynamics 365 CRM comes with features that include:

  • Sales: Customer data management, task management, partner relationship management, contract management, quote management, and reporting and analytics
  • Marketing: Multi-channel campaign, event planning, and lead management
  • Customer Service: Cross-channel customer care management, self-service portals, service intelligence, and incident routing

Dynamics 365’s CRM Features: A quick guide

Module Features include:
Dynamics 365 for Sales Customer data management

Opportunity and funnel management

Partner Relationship Management

Task management

Sales performance management

Contract management

Quote and order management

Marketing automation

Customer service

Knowledgebase management

Reporting and analytics

Dynamics 365 for Customer Service Cross-channel customer case management

Self-service portals

Knowledgebase management

Service intelligence

Incident routing

Dynamics 365 for Marketing Customer journey management

Landing pages

Email marketing

Multi-channel campaign management

Event planning and management, including event portals

Lead management


Marketing analysis with Power BI

Microsoft Social Engagement Social media management

Social listening

Social Selling Assistant

Social analysis and insight

Oracle Cloud

Oracle’s platform is structured into separate “clouds,” each offering a distinct set of functions. These include engagement capabilities such as a unified sales cloud and service cloud module, sales tools such as sales force automation, sales performance management, and partner relationship management, and service tools like customer service, knowledge management, and policy automation.

There are also social media tools, including social media management, social listening, and customer engagement, as well as loyalty tools for program deployment, member management, and customer acquisition and engagement. Marketing automation, cross-channel orchestration, and social marketing features are also included.

Oracle also offers CPQ (Configure, Price, Quote) features for product configuration, pricing, and discounting. Users also have the option to purchase standalone apps, such as the Sales Performance Management Cloud and the Customer Data Management Cloud.

Oracle CRM: Core Features

Module Features
Sales Cloud Sales force automation

Sales performance management

Partner relationship management

Customer data management

Reporting and analytics

Service Cloud Customer service

Cross-channel case management

Knowledge management

Policy automation

Engagement Cloud Unified Sales Cloud and Service Cloud module
Marketing Cloud Marketing automation

Cross-channel orchestration

Data management

Content marketing

Social marketing

Testing and optimization

Loyalty Cloud Customer acquisition and engagement

Loyalty program deployment

Member management

Social Cloud Social media management

Social listening

Customer engagement

Social analytics

CPQ (Configure, Price, Quote) Product configuration

Pricing and discounting

Proposal management

Order execution

Read also: Microsoft Dynamics 365 vs SAP – An overview

Make the right choice for your business needs

To determine the most suitable option for your organization between Microsoft Dynamics and Oracle, it is essential to consider your specific needs and preferences. A reliable CRM implementation partner can assist you by creating a customized proposal that caters to your business’s requirements. This obligation-free proposal provides a better understanding of how their product can help you achieve your company’s objectives.

DemandDynamics is a Microsoft gold partner that specializes in providing on-demand Dynamics 365 services. Our services are available whenever needed, and you only pay for the time used. Additionally, our one-on-one briefings ensure that you maximize your investment by learning to utilize all available features and tools effectively.

So why wait? Contact us today to embark on your journey to better CRM and better business results.

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