A comprehensive overview of Microsoft Dynamics 365 Marketing Pricing

Microsoft Dynamics 365 Marketing Pricing

Marketing automation is your secret weapon in the race to outperform your competition. And regarding automation, Microsoft Dynamics 365 Marketing is a game-changer. Packed with top-notch automation features and transparent workflows, it checks all the boxes. But what about the pricing for Microsoft Dynamics 365 Marketing? Budgets matter, regardless of your business size.

This blog will cover all the pricing and licensing details so that you fully understand what you are paying for. But before we dive in, let’s start with the basics.

Key features and benefits of Dynamics 365 Marketing: 

Extensive capacity and flexibility 

Dynamics 365 Marketing comes with a generous offering, including 10,000 contacts and 100,000 interactions per month. This ensures that you have ample capacity to execute your marketing campaigns, reach your target audience, and drive meaningful interactions. And the best part? If your organization requires additional capacity, you have the flexibility to purchase additional capacity packs as needed. This adaptability allows you to scale your marketing efforts without any limitations.

Elevate lead generation

With Dynamics 365 Marketing, you have a powerful tool to supercharge your lead generation efforts. Leverage its robust features, such as customer journey mapping, multichannel campaign execution, and event management tools, to create compelling and personalized experiences for your prospects. By engaging your audience at every touchpoint, you can attract quality leads, nurture them, and increase your chances of converting them into loyal customers.

Real-time customer engagement

In today’s fast-paced digital landscape, real-time customer engagement is key. Dynamics 365 Marketing enables you to connect with your audience when it matters most. Whether through email marketing, social media interactions, webinars, or other channels, you can engage with your customers in real time, delivering relevant content and capturing their attention when they are most receptive. This level of responsiveness helps you build stronger relationships and drive higher customer satisfaction.

Win customers with data-driven insights

Data is a goldmine for modern marketers, and Dynamics 365 Marketing harnesses its power to help you make informed decisions. Collecting and analyzing marketing insights gives you valuable intelligence about your campaigns, audience behavior, and trends. These insights empower you to optimize your marketing strategies, target your messaging, and win over customers with personalized and relevant experiences.

How much does Dynamics 365 Marketing cost?

Dynamics 365 Marketing offers a pricing structure that revolves around the tenant and provides unlimited user access. It’s a cost-effective solution for organizations of all sizes.

Pricing made simple: Customize for your needs

With unlimited user access and flexible licensing per tenant, it’s the ideal choice for organizations of all sizes. In addition, attaching Marketing (Marketing Attach) to another qualified Dynamics 365 product allows you to enjoy substantial discounts and unlock even more value. Need to scale? No problem. Additional contacts and interactions can be easily purchased, ensuring flexibility and scalability tailored to your organization’s needs.

Dynamics 365 Marketing (Base)

License Dynamics 365 Marketing as a standalone application for your production environment, even if you don’t have any other qualifying Dynamics 365 products. Benefit from a generous capacity that includes 10,000 contacts, 100,000 interactions, and 1,000 SMS messages per month.

Dynamics 365 Marketing (Attach)

Expand your marketing capabilities by licensing Dynamics 365 Marketing as an attached application with one environment. To qualify, your organization should have a minimum of 10 full users of eligible Dynamics 365 applications. Benefit from a generous capacity that includes 10,000 contacts, 100,000 interactions, and 1,000 SMS messages per month.

Additional Contacts and Interactions

Additional contacts pricing

If 10,000 contacts per month are not enough, and you need to buy entitlement to even more contacts, here is how the pricing works:

  • Tier 1: 5,000 to 49,999 contacts: $250 per pack per month (consists of 5,000 contacts and 50,000 interactions)
  • Tier 2: 50,000 to 99,999 contacts: $1,500 per pack per month (consists of 50,000 contacts and 500,000 interactions)
  • Tier 3: 100,000 to 249,999 contacts: 1,250 per pack per month (consists of 50,000 contacts and 500,000 interactions)

Note: Tier 3 requires a minimum purchase of two packs

  • Tier 4: 250,000 to 499,999 contacts: $750 per pack per month (consists of 50,000 contacts and 500,000 interactions)

Note: Tier 4 requires a minimum purchase of five packs

  • Tier 5: 500,000+ contacts: $500 per pack per month (50,000 contacts and 500,000 interactions)

Note: Tier 5 requires a minimum purchase of ten packs

Additional interactions pricing

If 10,000 interactions per month are not enough, and you need to buy entitlement to even more interactions, here is how the pricing works:

Tier 1: 50,000 to 499,999 interactions: $225 per pack per month (consists of 50,000 interactions)

Tier 2: 500,000–999,999 interactions: $1,350 per pack per month (consists of 500,000 interactions)

Tier 3: 1,000,000–2,499,999 interactions: $1,125 per pack per month (consists of 500,000 interactions)

Note: Tier 3 requires a minimum purchase of two packs

Tier 4: 2,500,000–4,999,999 interactions: $675 per pack per month (consists of 500,000 interactions)

Note: Tier 4 requires a minimum purchase of five packs

Tier 5: More than 5,000,000 interactions: $450 per pack per month (consists of 500,000 interactions)

Note: Tier 5 requires a minimum purchase of ten packs

Additional application instances

For production use: Starts from $500 per tenant/month

For non-production use: Starts from $250 per tenant/month.

What next?

Connect with a Dynamics 365 Marketing Specialist. Unlock the power of tailor-made marketing solutions and transform prospects into valuable business relationships. DemandDynamics is a trusted Microsoft partner that provides top-notch services ranging from migrations and implementations to consulting, customization, and support. Our on-demand services feature a pay-as-you-use model where we provide services, and you only pay for the hours used. Our experts will define your strategy, seamlessly adopt the cloud, and build a custom Dynamics 365 Marketing solution. Experience the difference today.

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