Dynamics 365 vs. Salesforce; which CRM will help your business prosper?
CRM software has helped companies expand their reach with enhanced customer interactions and tracking with advanced data storage features. As a result, the demand for top-grade CRM software has risen dramatically in the business world. Two giant providers have taken the top spots: Microsoft Dynamics 365 and Salesforce.
The Dynamics 365 and Salesforce CRMs have features—developed over the years—that have successfully empowered companies and their business. It appears, though, that Dynamics 365 has a slight edge over Salesforce. What are the differences other than the commonly acknowledged factors such as price ranges, accessibility, and software deployment?
The significance of Dynamics 365 CRM
Dynamics 365 CRM empowers companies to analyze and adjust their operation in close consideration of market intelligence, allowing them to maintain good social relationships with their customers. In short, this CRM improves business interactions within an organization by applying appropriate technology.
This CRM is available as a cloud offering and on-premises installation; both with a diverse of features.
Dynamics 365 is famous for the following features:
- Improved customer relationship
- Access to social data and relationship management for better sales
- Accelerates an agile marketing plan
- World-class customer service
- Live social engagement insights
Salesforce CRM and its aim for excellence
Salesforce is the world’s #1 CRM platform. It facilitates marketing, sales, commerce, service, and the company’s IT teams so they can work together as one. This CRM gives a 360-degree view of prospects that helps businesses in the following manner:
- Keeps data in one place
- Proactive
- Automation improves business processes
- User-friendly
Salesforce CRM has an excellent standing in the market, but not without shortcomings:
- Salesforce CRM has a reputation for being expensive with additional costs for add-ons.
- Configurations and setups are often time-consuming, and the learning curve is steep and ongoing.
- Salesforce’s support does not provide great feedback apart from a similar response on dashboards and reports.
Salesforce vs Microsoft dynamics 365 comparison
| S.NO | Dynamics 365 CRM | Salesforce CRM |
| Deployment | Supports Cloud, on-premise, and hybrid models | Is built only for the Cloud model |
| Integration | More native integrations than Salesforce without any connectors | Salesforce has more than 3,000 apps on AppExchange with partner programs. |
| Subscription and pricing | £71.60 per month per user for Enterprise Sales, along with workflow and automation features. | £120 per month per user for Enterprise packages with workflow and automation features. |
| Features | · Integration with Microsoft products
· Feature-rich modules for Sales, Marketing, and Customer Service Management · Community building · Online and offline access · Quick user adoption |
· Contact management
· Opportunity management · Quote management · Quote to cash · Einstein Analytics · Email integration |
| Implementation time | 8 – 12 weeks | 3 – 4 weeks
|
| AI capability | AI features surround the entirety of Dynamics 365, and these features require no additional costs. | Said to have a slight advantage over Microsoft’s AI features. In addition, these Einstein AI features are available as paid-for add-ons. |
Dynamics 365 CRM vs. Salesforce—the similarities
Microsoft Dynamics 365 and Salesforce are different in many ways. However, there cover common ground in the following ways:
| Reporting | Reporting with built-in capabilities makes it easier to use for non-technical users. |
| Customization | Easy customization with pre-built tools |
| Business size | Serves businesses of any size. (However, Salesforce may be overkill for small-sized companies.) |
DemandDynamics—Microsoft services on demand
DemandDynamics is a Microsoft gold partner with many successful collaborations and a team of data experts in the ERP and CRM arena. What clients love the most about the experience—in addition to sticking to the timeline—is the pay-as-you-use model that highlights DemandDynamics’ on-demand services.
DemandDynamics’ experts can help you understand both Dynamics 365 and Salesforce CRMs with a quick call. Find out which one is best for you.
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